A sweet reward at the years end cherry season is here

What treasures are truly worth the wait? A pie in the oven, a long-awaited holiday, holding a loved one again? Our cherries have taken their sweet time, but we know that good things come to those who wait, and the moment is here at last. Cherry season has arrived, and our shop is open! 

It’s been a challenging year, but now it’s time to slow down and take stock. To reap the rewards of all the months of making it through. And the prize is the fruit of our labour, the cherry. Sensual, sweet, chirpy and cheerful. You can’t help but smile when a cherry’s tucked in your cheek, releasing all its juices.  

When planning festive feasting, a more suitable fruit is hard to imagine. Picture a cocktail –  what’s bobbing in the bubbles? A cherry. At a romantic lovers’ picnic, what do they pop into each other’s mouths? Cherries. Think of a special-occasion dessert, hot or cold, scooped or rolled, and what’s it studded with? The telltale flashes of red cherries. 

Portable and pretty, cherries are lovely, just as they are. Pack them into a basket, a backpack or a lunchbox, no knives necessary. Scatter them over a table, their glowing skins right for any theme from simple farm-style to the most elegant event. Simmer them in sauce, bake them in a cake, cover them in cream. The world is your cherry!     

Give yourself the gift of fresh, seasonal fruit this summer, make sure you put ruby-red Cherry Time cherries on your shopping list this harvest season, which starts in November. Look out for fresh Cherry Time in selected PnP stores or have them delivered right to your door. Order yours before they disappear on CherryTime.co.za.


Cherry Time is a brand owned by Dutoit Agri, which has a rich history in the agricultural business, with a legacy going back 120 years. The first cherry orchard was planted at Nooitgedacht, one of the largest cherry farms in the country, in 1890, and those trees are still rooted there today. 

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