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SOUTH AFRICA: EXTREME DROUGHT AND HEAT HAS LEFT ITS MARK ON CHERRY VOLUMES

Focus on quality and brand positioning rather than volume for the moment
South Africa: Extreme drought and heat has left its mark on cherry volumes

Harvesting of the cherries for the Cherry Time brand from Dutoit will start with low volumes this week. 

According to Tanith Freeman from the company, the extreme drought and heat during last summer has left its mark. This in addition to a wet, cool spring which has translated into cherries being down in volume. The season will run through to mid January.

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VOORUITSKOUING - 2017

Ons pak die 2017 jaar met opgewondenheid en dankbaarheid aan, want ons vooruitsigte lyk soveel beter as verlede jaar hierdie tyd.

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CHERRY TIME® IS PASSIONATE ABOUT SOCIAL DEVELOPMENT

Cherry Time® is Dutoit Agri’s product-specific trademark and was launched in 2014. Dutoit Agri aims to produce large cherries (minimum 26mm in diameter), with a firm flesh and exceptional quality. The Cherry Time® season coincides with South Africa’s traditional summer months, from October to January.

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