Focus on quality and brand positioning rather than volume for the moment
South Africa: Extreme drought and heat has left its mark on cherry volumes
Harvesting of the cherries for the Cherry Time brand from Dutoit will start with low volumes this week.
According to Tanith Freeman from the company, the extreme drought and heat during last summer has left its mark. This in addition to a wet, cool spring which has translated into cherries being down in volume. The season will run through to mid January.